IDENTIFICATION AND CLASSIFICATION OF HERBAL MEDICINE MARKETING PROBLEMS FROM THE PERSPECTIVE OF MANUFACTURERS, PHARMACEUTICAL DISTRIBUTION COMPANIES, PHARMACIES, AND CONSUMERS IN IRAN

Identification and Classification of Herbal Medicine Marketing Problems from the Perspective of Manufacturers, Pharmaceutical Distribution Companies, Pharmacies, and Consumers in Iran

Background: Despite the increase in the desire to consume herbal medicines and the growing concern of people about their health, as well as the increase in the number of specialized herbal medicine manufacturing companies and pharmacies, these products still have a small market share in the domestic market.Therefore, this research seeks to identify

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Incidence and intensity of catastrophic health expenditure and impoverishment among the elderly: an empirical evidence from India

Abstract World health statistics (2022) report that about 1.4 billion people have incurred catastrophic health expenditure (CHE), and half of its population have pushed into extreme poverty due to healthcare payments.The elderly population faces a higher risk of ill health, and seeking treatment reflects in high out-of-pocket health spending (OOPHS

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